Discovery
When operating independently, my primary asset is a rigorous discovery phase. I prioritise direct, collaborative consultations to establish a clear alignment on project objectives from day one.
Unlocking the Brief
If a client has a definitive vision, I work to dissect and translate their goals into actionable design requirements. Conversely, when a client’s objectives are undefined, I utilise strategic, collaborative workshops and questioning to uncover their underlying needs and map out a clear creative direction where none previously existed.
Client Satisfaction & Final Delivery
By maintaining a highly transparent, collaborative production pipeline, the client remained deeply invested and informed at every stage of development. This consultative approach ensured absolute alignment on the final deliverables.
Integrated Deliverables
The project culminated in a cohesive suite of promotional and physical assets:
Event Poster: A high-impact print asset designed for gig promotion.
Cassette Packaging: Custom physical media on-body artwork.
J-Card Design: A multi-panel accompanying insert, ensuring consistent brand narrative across the entire physical release.
